The Insta-Evolution: 5 Years of Selfies, Hashtags and #TBTs

The Insta-Evolution: 5 Years of Selfies, Hashtags and #TBTs


Instagram is celebrating its fifth anniversary this October. In the five years since it launched, the picture and video social sharing site has in excess of three hundred million monthly active users and is growing rapidly.

These users share seventy million images a day across the site and across other social networks. While the site is perhaps most famous for celebrity profile snaps, the rise of the now ubiquitous ‘Selfies’ and the cultural phenomenon such as ‘Throwback Thursday’ or ‘#TBT’ images, one thing is for sure – Instagram is only going to get bigger.

It is particularly popular with the ‘Millennial’ generation and is no surprise that fifty-three percent of users are between eighteen and twenty-nine years of age.

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Almost a quarter of users are college graduates and almost three-quarters live outside of the US, which is unusual for an American social networking site. For the full ‘low-down’ into the fascinating ‘Insta-Evolution’, have a look at this great GIF provided by One Productions to celebrate Instagram’s fifth birthday.


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Tom Hopkins
Tom Hopkins is the Managing Director of One Productions an integrated communications agency, with headquarters in Dublin, Ireland. Tom is a Film and Video Director as well as an Art Director. He has 22 years’ experience working in the media and communications sector. Since 1991, he has worked in agencies and production companies in Dublin, Milan, London and San Francisco. Clients Tom has completed media work for include Pfizer, Guinness, Microsoft and Sony. His work has appeared on national television and at global film festivals, including the prestigious Venice Film Festival.

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