Tool to Track Your Online Reputation

Tool to Track Your Online Reputation


Reputation management is essential for both individuals and companies. The more popular your brand becomes, the more critical it will be to keep tabs on it. BrandsEye is an online reputation management tool that scans the Internet, picking up every mention relating to the terms that you’re looking for. Companies, brands, products, employees, competitors, celebrities – they can all be tracked, categorised and rated by their impact.


BrandsEye works in realtime, functioning as an effective early warning system that will ensure your ability to minimise the damage of attacks on your brand. Customisable filters eliminate duplicate mentions. You will be able to tag these mentions across a number of criteria, allocating a score that indicates the urgency with which they require response. BrandsEye uses this multifaceted impression of your brand’s reputation and plugs it into a statistical algorithm that generates a quantifiable reputation score that can be compared to that of your competitors and monitored over time. BrandsEye will not only protect your brand but also reveal opportunities for future word of mouth marketing initiatives.


$95 a month for small business. This includes 20 customisable phrases and updates every six hours.


For more information call +27 21 461 9042, or visit

Monique Verduyn
Monique Verduyn is a freelance writer. She has more than 12 years’ experience in writing for the corporate, SME, IT and entertainment sectors, and has interviewed many of South Africa’s most prominent business leaders and thinkers. Find her on Google+.