(Video) Choosing a Social Media Platform

(Video) Choosing a Social Media Platform

SHARE

With so many social-media platforms currently available online, it’s easy for entrepreneurs to get overwhelmed. Shira Lazar, host of YouTube’s What’s Trending, advises figuring out who your audience is and targeting your social presence to that demographic. In addition to the big players like Twitter and Facebook, Lazar says companies should look for niche communities to reach their customers.

“Twitter and Facebook offer natural discovery and customer service.”

Related:

Entrepreneur
Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.