(Video) Understanding Social Media ROI

(Video) Understanding Social Media ROI

SHARE

Return on investments. It’s what every CMO, CEO and COO wants out of their social initiative, especially those who are taking that first step into social. But what is ROI when it comes to social and how do you use it to measure marketing and business growth?

“Social ROI is unique. It’s different than traditional ROI.”

Related:

Entrepreneur
Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.