What Does Social Media Mean For The Future Of Public Relations?

What Does Social Media Mean For The Future Of Public Relations?



For all companies, maintaining a positive public image is one of the keys to their success. This is where social media comes into play. By now, it has infiltrated nearly every business and industry – it works and it’s easily accessible. So, what does this mean for the future of public relations?

1. More Interactions with the Audience

Social media allows consumers to constantly engage with public relations no matter what time of day it is. Social media never stops and neither do the consumers.

It allows for greater flexibility for consumers to lodge complaints or feedback to the company any time they want. This allows for faster reaction times and quicker improvements for the company itself.

But it’s up to the PR practitioners to decide how often they would like to engage. In order to maintain a positive public image, it is crucial for public relations to have a thought-out plan to deal with any crisis or problems that may pop up.

Related: How Strong Is Your Company’s Social Media Game?

The different modes of communication also come into play – PR needs to understand the different types of platforms such as blogs, Twitter, and Facebook in order be able to effectively communicate with as large of an audience as possible.

Sam Ovens is a great example of someone who is an expert when it comes to attracting an enormous client-base. He is a business consultant who helps others achieve their dream of becoming successful at starting their own consulting business. Sam Ovens’ Twitter account is the perfect example.

His Twitter pages features various messages from his clients who have experienced great success from him. In addition, he includes various articles and videos (some of which are his own original content) that support his perspectives on business.

2. Easy-Access Information


With everyone out in the open on the internet, readily accessible, it’s so easy for PR to obtain a ton of information on target markets, customer service, and media they want to pitch. All of this information can be collected and analysed to create new opportunities for consumers that wouldn’t have been thought of before.

In addition, social sharing in an attempt to promote PR and brand image is so much easier and can have a huge impact on consumers if the right major media outlets decide to promote that company.

Not only is information easily accessible to PR, it is also accessible to reviewers all across social media. And they become a primary source to promoting and providing potential media coverage on certain brands or companies.

Related: Make Sense Of Social Media In 60 Minutes

3. Rise of Journalists

Social media also allows citizens all across the internet to become journalists of their own. As internet journalists, these bloggers can have a huge impact in distribution through social channels.

Currently, most younger Americans cite the internet as a primary news source, and this is due to the fact that tablets and mobile devices are the main devices used for accessing social media.

This means that it is crucial for PR to have a vast knowledge about key bloggers on the web and create strong connections with them.

Related: Got A Social Media Following? You Can Turn It Into A Business. Really.

Social media means better coverage for PR and their companies but it also means learning the lingo and the rules that social media plays by. Social media also allows users to directly and publicly make their grievances known without filters.

This is why it’s important for entrepreneurs to not only understand the new rules, but to also focus on giving good service to their clients, since damage control is slowly but surely becoming obsolete.

Jeff Broth
Jeff Broth, a business writer and advisor. Consulted for SMB owners and entrepreneurs for 7 years now. Mainly covering finance, stocks and emerging fintech trends.