2 Critical Things You Need to Know about Web Training for Your...

2 Critical Things You Need to Know about Web Training for Your Online Business


In the first two installments of this four-part guide to e-commerce for small businesses, Brendon Williamson of payment service provider PayGate and web designer Petrus Schoeman of Eye-D Solutions looked at the strategic decisions you need to make before starting to develop your site, and then at the importance of developing your own catalogue and other content.

Related: What’s E-Learning Got To Do With It?

1. A successful site is a living site

A successful e-commerce site is not built once and then left alone to fend for itself: You will need to put in ongoing effort to keep it fresh and relevant to entice customers to come back.  Popular retail site YuppieChef is a good example of this. They are constantly adding new products, creating specials and advertising special sales.

This kind of active marketing means that small changes need to be made to your site, all the time: You need to be able to add new products to your catalogue and remove old ones, change prices, create sales, change headlines and pictures on your home page and create your own blog posts or newsletters.

We can’t guarantee that if you do this marketing work your e-commerce site will succeed; but we know that if you don’t do it, your site will fail.

2. Take responsibility for your own maintenance

In theory, it’s quite possible to have a website that’s always evolving and changing, without ever having to touch it yourself – you could simply outsource it all to your web developer.

In practice, this is often a bad strategic decision. If you want a site that is nimble and fresh, the best thing you can do is invest time in learning how to manage it yourself. With modern content management systems it really is not all that hard – and the more you become familiar with the back end of your site, the more you will understand its possibilities and how to apply them to grow your business.

So, when you ask for a quote for your website, make sure you ask the developer to include the cost of training: It’s not a frill. The training should include how to log onto and understand your site’s admin dashboard, how to make simple changes — and importantly, what areas you should stay away from.

One session of a couple of hours, followed by a refresher a couple of weeks later, should be enough to set you on your way.

Related: Improve Your IQ

Brendon Williamson
Brendon has been in the online payments industry for 11 years and specialised in online fraud management and product development. Before PayGate, Brendon spent time as a Risk Specialist for DataCash, a MasterCard owned company, consulted directly to ecommerce Merchants worldwide assisting them with the implementation of fraud management systems and processes as well as headed the global risk operations for Intercept Risk Services. Brendon has filled numerous speaking slots nationally and internationally. Brendon is also known for his online fraud training, specifically a workshop titled Unmasking the Fraudster. Part of Brendon’s portfolio at PayGate is ensuring that it offers solutions that assist small businesses when moving into the online realm and offering established online Merchants secure and reliable ways to receive payments. Tel: 0861 102 172/ Email: brendonw@paygate.co.za