There are dozens of skills an entrepreneur must possess — from accounting and managing a profit and loss statement to marketing and business development. If your business leverages technology, learning to code should be added to the list of skills you need for success.
1. Speak the language of tech
Learning to code and work effectively with technology is like learning a new language. If you plan to spend a lot of time working with technology and you understand the language of your new environment, your product and business decisions will be better informed.
2. Talent evaluation
For any start-up that leverages technology, hiring the right team is critical. Your hires will be one of the driving factors of success, and if you don’t understand what differentiates good and mediocre technical talent, you’re positioning your company for costly errors.
If you know how to code, you’ll have a better understanding of what to look for in a talented developer or chief technology officer.
3. Product development
To build the next great web application, iPhone game or productivity app, you need passion, creativity, a great team and perhaps some special sauce. You also need to effectively schedule and manage projects.
Having an understanding of the resources required (time and capital) and a firm grasp of the development timeline will help you and your tech teams build out a realistic product development pipeline.
4. Getting your hands dirty
At a start-up, resources are scarce and your tech teams are on tight deadlines and probably overworked. Rather than having to interrupt your tech team to make a small change to your website or update content in your app, you’ll have the ability and confidence to make a change without fearing a site shut down or interruption of business.
5. Critical thinking
Strong critical thinking skills facilitate good decision-making, and there is no better way to learn to think critically than by learning to code.
As you think logically and algorithmically through the problems inherent in your project and turn them into objects, methods and control flows, you’ll break down the problem your business solves into the bite-size pieces you’ll reuse and rely on in the future.
This article was originally posted here on Entrepreneur.com.