Creating And Managing Digital Marketing Strategies

Creating And Managing Digital Marketing Strategies



Programme Info

  • Venue: Wits Business School, 2 St David’s Place, Parktown
  • Dates: 28 November – 1 December 2016
  • Cost: R16 170
  • Contact: Kholeka Vikilahle
  • Call: +27 (0)11 717 3369
  • Email:

Do you want to know what the latest digital marketing trends are? Do you want to know how to develop a digital strategy, how search engine optimisation works, and how you can engage with your customers in the digital space?

All this and more is covered in our programme on Creating and Managing Digital Marketing Strategies.

Who is it for?

People at both a corporate and SMME level. Middle management in the marketing function who oversee digital marketing, brand/product managers, sales managers, marketing managers and directors, trade marketing managers, marketing research managers and managers from other business disciplines with marketing responsibility.

Related: Become A Master Of Entrepreneurship Through Wits Business School

How will you benefit?

You’ll discover the latest South African and international digital marketing trends and learn how to create a digital strategy for presentation.

Develop skills and learn tools to analyse social media platforms, set up search engine optimisation strategies, implement website functionality and develop a CRM engagement strategy. 

How will your organisation benefit?

Become more intelligent in how your organisation conducts business in the digital age.

Personnel will be equipped to assess the effectiveness of digital marketing, create CRM engagement strategies, and help build the digital marketing programme to bolster the organisation’s value proposition and enhance brand equity.

Related: Finance For Non-Financial Managers

What’s covered?

  • Mobile marketing
  • Search engine optimisation strategies
  • Content marketing
  • Marketing with mobile apps
  • Website assessment
  • Social media types and application efficacy
  • CRM engagement strategies


Wits Business School
Wits Business School (WBS) is Wits University’s Graduate School of Business Administration and offers postgraduate academic and executive education programmes. WBS' vision is to be recognised as the African business school of choice by stakeholders, while maintaining a fearlessly critical outlook, driven by a sense of professionalism, ethics and integrity. The School aims to create the academic, research, leadership and character excellence conditions that nurture graduates who grow and achieve beyond themselves as Africa's leaders, in business and society.