Disruptive Thinking: A Winning Edge

Disruptive Thinking: A Winning Edge


First see patterns, then erase them

In your business industry or sector, the ways in which customer needs are met and the products that dominate your space may have settled into a homogeneous pattern dating back centuries.

It’s tempting but unwise to want your business to emulate and differentiate. Rather, introduce a break-point in the pattern you see; a disruption that moves the needle towards better-satisfying customer needs.

When you disrupt, forget odds

Knowing odds of success with a new idea are important when we seek confirmation before we venture.

Disruptive ideas have no logic, nor benchmark or historical reference point.

They are the benchmark; they are fueled by the uncertainty of sailing unchartered waters.

First take may not be enough

Be prepared to keep correcting along the course and avoid thinking “Am I living in a cloud?” Disruptive thinking must of necessity disrupt even your own conventional wisdom.

You must find comfort in entering and exiting your disruptive mental zone. This helps you to correct course, see more patterns and gather more mental adrenalin to further disrupt.

Great ideas emerge out of discontinuities in established patterns; practice disruptive thinking for greater success.

 Related: Discover Your Brain Magic

Lizwe Nkala
Lizwe Nkala is an influential corporate strategist working at executive and board levels of large corporations. He is the MD of Flamingo Moon Consulting and a founding partner of the Strategic Thinking Institute, where he coaches executives and presents tailored strategic thinking seminars and webinars, and provides strategic thinking tools and templates on a subscription basis for corporate clients. For more, visit www.flamingomoon.co.za