(Video) Life Lessons From An Ad Man

(Video) Life Lessons From An Ad Man


Rory Sutherland is a well-known name in advertising circles and in this video he talks about how advertising adds value to a product by changing our perception. Rory dares to say that a change in perceived value can be just as satisfying as what we consider “real” value.

“How many problems of life can be solved actually by tinkering with perception, rather than that tedious, hardworking and messy business of actually trying to change reality?”


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