What Neuroscience Reveals About How We Can Be Wired For Success

What Neuroscience Reveals About How We Can Be Wired For Success



“Part of my evolution as an entrepreneur has been to realise the importance of not losing focus. I have a list of 13 key things that I’m focusing on this year. Every day I look at that list and remind myself that these are the most important things for 2017. Everything, unless it’s an urgent operational issue, must link back to one of the 13 things on my list, or I don’t do it. That’s how you push the needle.” — Jonathan Liebmann, founder, Propertuity, which has a property portfolio in excess of R1 billion.

What’s the secret to success? Some would argue that insanely successful people possess traits like having a vision, showing gratitude, being honest, learning from failure and having a high emotional intelligence.

While these traits definitely play a role, the real secret to success comes down to science, particularly advancements in neuroscience, and how you can condition your brain to achieve your dreams and goals.

Related: How The First 20 Minutes Of Your Day Can Set You Up for Success

The neuroscience of success can get complicated, but it’s really about how your brain functions in three different areas: Reticular activating system (RAS), the release of dopamine and your memory. If you’re not a science person, I’ll try to make this all as painless as possible.

The Reticular Activating System

Located at the base of the brain where it connects with the spinal cord, there’s one of most important parts of the brain: The reticular activating system.

RAS influences cognition and is basically a filter for the roughly eight million bits of information (subconsciously) flowing through our brain. In other words, it eliminates the white noise. When a message gets past the RAS filter it enters the cerebrum and is then converted into conscious thoughts, emotions or both.

As Ruben Gonzalez, author of The Courage to Succeed, explains, “Even though the cerebrum is the centre of thought, it will not respond to a message unless the RAS allows it. The RAS is like Google. There are millions of websites out there, but you filter out the ones you are not interested in simply by typing a keyword.”

So, what messages get through? Pretty much just the ones that are currently important to you. For example, if you’re focused on preparing for a speaking engagement, your RAS is going to filter in the thoughts that are going to make your presentation a success, such as the tools and resources you’ll need to deliver a memorable speech.

As Gonzalez adds, “This means the more you keep your goals ‘top of mind,’ the more your subconscious mind will work to reach them. That’s why writing your goals down every day, visualising your intended outcome and regularly saying affirmations is so important. Doing those things truly does help you to focus your subconscious mind on what’s important to you.”

Dopamine feedback loops


While RAS can help you focus on your desired outcome, the release of dopamine is what makes success feel good.

Mark Lukens, founding partner of Method3, wrote, “When we succeed at something, our brains release chemical rewards; the most important of which is the neurotransmitter dopamine, a chemical best known for the role it plays in addiction and drug use.”

Dopamine, despite this negative association, “is a natural part of how our brains function, producing the sensation of pleasure whenever you taste coffee or chocolate, or when you achieve a big win.”

Related: (Infographic) The Organisational Tactics, Work Habits And Routines Of The Most Successful People

Thus, it makes sense that “dopamine is strongly connected to motivation, driving us to repeat the behaviours that create that rush, even when we aren’t experiencing it.” The dopamine response is short-term but since our brains remember how awesome it was before, we strive to seek it out over and over again.

That’s when dopamine loops enter the picture. After you’ve experienced repeated success, your pleasure reduces.

“This can drive us to seek out ever-greater thrills,” adds Lukens. It’s why video game players are constantly engaged, it’s the reason why you check your phone every minute after updating your Facebook status, and it’s what motivates us to accomplish more.

For instance, if your goal was to acquire three new clients within two weeks, your next goal would be to acquire six new clients in one week. Everything else is the same, except the more challenging, and rewarding task of doubling your clients. As an added perk, this helps you weed out the work and goals that aren’t motivating you or your team.


Neuroscientists who have studied the way the brain retrieves memories can also determine success.

Think about that for a second. That time you went mountain biking and had a nasty spill? That was a bad experience that might discourage you from mountain biking again, at least for the foreseeable future. The same is true of business failure. You are more hesitant about taking that risk again.

Scientists have found that we can edit those bad memories to remove the negative associations. In fact, this memory therapy is used to treat PTSD sufferers. You can also edit good memories to propel you towards success.

To weaken bad memories, bring that memory back and then let it get smaller and dimmer, like you’re watching a small black-and-white TV fade out. Then insert new details that scramble the memory. For instance, think about the time you bombed during an investor pitch. Now imagine that your audience was dressed in something that made you laugh. Do that five or ten times and that memory will make you chuckle.

To strengthen memories, recall the good memories as bright and loud as possible, like watching a movie in an IMAX theatre. Keep reminding yourself how that experience made you feel. Use that to motivate you.

Related: The 5 Secrets Of Business Success

Hacks to rewire your brain for success

rewire your brain for success

You can rewire your brain to become more successful. In fact, according to neuroscientist Michael Merzenich, it takes just 30 hours of training based on specific neuroscience techniques to improve your memory and cognition, speech patterns and reading comprehension.

I know. That may sound like a lot. But, that’s just an hour a day for a month to achieve life-long success. I think that’s totally worth it. And, most of this training involves simple daily tasks.

Implement these eight simple hacks to achieve life-long success.

1. Exercise and meditation

Exercising releases endorphins, which can help with problem solving and boost creativity. Meditation can help you achieve inner calm and break down any mental barriers or limitations.

2. Consume a diet rich in omega-3s and healthy fats

These can help keep dopamine levels in your brain active, as well as increase cerebral circulation.

3. Precision affirmations

“We’ve all heard of affirmations: Repeating positive statements to ourselves in order to believe them,” writes John Assaraf, the CEO of NeuroGym.

“While that may sound good in theory, there is often a severe lack of specificity that can hinder results.” Instead, “make a clear, definitive statement about yourself as if it is already true, your subconscious mind takes over and will act in accordance with that belief.” This “will imprint these beliefs into new neural pathways.”

4. Say your ‘Chief Aim’ every morning and evening

Based on Napoleon Hill’s Think and Grow Rich, “A definite ‘Chief Aim’ is a specific, clearly-defined statement of purpose,” writes Dr. Julie Connor. “It has the power to guide your subconscious mind. It transforms your attitude from pessimism into positive expectation.” Write down your own ‘Chief Aim’ and say it out loud every morning and evening. When I started my invoice company, I started every day by saying that I would become the best at this. Not quite there but getting there.

5. Get plenty of sleep

Get between 6,5 and eight hours of quality sleep every night so that you’re more attentive and focused.

6. 15 minutes a day

Carve out 15 minutes of your day to learn something new or master a skill you already have. It will have a positive impact on your brain.

7. Remove yourself from negative and stressful environments

According to Robert Sapolsky, a neuroendocrinology professor at Stanford University, “Stress can not only be stopped, but reversed once the source, psychological or physical, is removed or sufficiently reduced.” In other words, the physical environment around us plays a very important role in the health of our brains.

8. Visualisation

“Visualisation is a powerful tool to retrain your subconscious mind, because it allows you to feel and experience a situation that hasn’t happened yet — as if it were real,” writes Assaraf. In short, “If you are able to genuinely ‘see’ yourself as financially successful in your mind, your subconscious will process that as reality.”

John Rampton
John Rampton is an entrepreneur, investor, online marketing guru and startup enthusiast. He is founder of the online invoicing company Due. John is best known as an entrepreneur and connector. He was recently named #2 on Top 50 Online Influencers in the World by Entrepreneur Magazine and has been one of the Top 10 Most Influential PPC Experts in the World for the past three years. He currently advises several companies in the San Francisco Bay area.