Maximise Every Sales Opportunity

Maximise Every Sales Opportunity


How do you ensure you’re making the most of every sales opportunity that comes your way?

In a market that is highly competitive, operates on razor-thin margins and where technological advancements can wipe out entire industries overnight, you are either doing the selling or being sold. That means you are engaged in selling in almost every aspect of your job.

Here are three tips to ensure you are maximising every sales opportunity that comes your way.

1. Set goals that exceed your target

Look at the top achievers in your market and increase your targets by ten times what they do. Then create a plan based on this new impractical goal. I did this at the age of 25 in an industry I had no experience in. The top people were making R600 000 a year, so I created a plan for how I would make ten times that or R6 million. Seems crazy, right? It was. I never hit my target, but I did get in the top 1% of all the sales people in that industry.

2. Have a ‘why’ to keep you motivated

Sales people and organisations we work with are often missing a purpose to keep them motivated about their proposition. Targets will keep you focused while providing you with reasons to push hard in the marketplace.

I use very aggressive financial planning to keep me motivated. The best sales people I have met know how to bank their earnings and are driven to create even more income. My goal is to accumulate ten times my income in savings. That means, if I make R1 million a year, I want R10 million in savings.

This kind of purpose keeps me grinding. It works as well for sales people as it does for business owners, but instead of focusing on personal earnings and savings, focus on how much profit you’re banking for the future growth of your business.

3. Make sure you are sold first

The most important sale you will make in your lifetime is the one you make to yourself. When I first started my consulting business, I would cold call a specific market to sign up clients.Once I was done, before moving on to the next market, I would call every client back to gather their success stories.

This made me even more deeply committed to what I do for people, which made me lethal in the next market.

I start each day by making a list of clients who love our products and services and my sales team shares a list of their own winning clients who love what we are doing.

High achieving sales people understand that prospects don’t just appear and sales don’t just close. They must stay on an aggressive hunt to keep their pipeline full.

Super-Size Your Sales! This is What You Need to Know

Grant Cardone
Grant Cardone is an international sales expert, New York Times best-selling author, and radio show host of The Cardone Zone. He has founded three companies: Cardone Enterprises, Cardone Real Estate Holdings, and the Cardone Group. He has shared his sales and business expertise as a motivational speaker and author of five books: Sell to Survive; The Closers Survival Guide; If You're Not First, You're Last; The 10X Rule; and Sell or Be Sold.