In fact, to do anything you need intention. I recently experienced someone who had real intention. She is a friend of mine and really wanted to go to a concert. The day before the event she told me how much she wanted to go, and would I join her? I said okay, and she promptly tried to book tickets on the Internet.
Her Internet connection was not working well, but she kept trying – persistence – but she still hadn’t managed to buy the tickets by that night. The next day – the day of the concert – she phoned for tickets, only to be told the concert was sold out.
Most people would have given up at this point; but not my friend. We met at the venue, she cued for tickets – and was again told no. Still insistent that we would be going, we then starting checking out the scene – who was there/ who did we know? She found people she knew at the press desk and asked them for tickets. And sure enough, they gave us free tickets! Intention.
The key to persistence
Thinking about it now, I realise that this is exactly how she has built up her business. She is one of the most resourceful people I know. Always contacting people, retaining those contacts, making sure people know who she is one way or another. Actually, this is all just selling! She is constantly selling herself to her audience, increasing her prospect base and so growing her business and her sales.
It’s more than that though. She has goals, expectations of herself and wants to be a certain person. She is very clear about that. Because of this she gets there. It is not about a grand plan or strategy. It is about constantly having goals and knowing where she wants to go. It is about selling her ideas to others and making sure that she follows through on all the ideas she has and convinces others of, and so increases her sales and her income.
Bringing ideas home
So, how can you use intention to grow yourself, your sales and your business?
- Have Intention. Make sure you know what you intend to do. When going to a meeting, what is the intended outcome? When starting a business, what is the specific purpose?
- Be Persistent. Peter A. Cohen said, “There is no one giant step that does it. It’s a lot of little steps.” Every time you don’t succeed, you have learnt a way not to do something – which takes you one step closer to the right way.
- Sell to yourself. If you don’t believe in your own end goal, then the intention is not there. You have to have made the sale to yourself first. So believe in your own goals.
Increase your sales
Many of us have trouble believing in ourselves and often we let the ‘war between our ears’ get in the way. Why are you wasting your time arguing with yourself? If you don’t get out there, try it, and work hard at it, then success will not turn up at your doorstep – it will stay out of reach.
If you need to increase your sales don’t deny it – recognise it. Don’t lay blame at the feet of the economy – there are plenty of opportunities out there – you just need the persistence and belief to look and find them. Have the intention to make a success. Lastly, don’t justify you position to others – do something to change your circumstances; believe in yourself and your personal goals.
Be daring – get excited about your intentions. Go for something that really makes you want to get up in the morning. So many of us are afraid of ourselves and how great we can really be. What is it that you REALLY want to achieve? How much income do you really want? Remember: Sales = Income, so go out there and make the sales to get where you want to be.