Sales Tip from the Trainer: Give Praise and Recognition Sincerely

Sales Tip from the Trainer: Give Praise and Recognition Sincerely


Everyone needs positive feedback in the workplace – but they are usually left waiting. Of course, through factors such as income or a promotion it can be inferred that a person is doing a good job, but we also need praise and recognition – we are just wired this way. This is true for team members and for managers, and surely also for you.

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 As a salesperson, you can use this piece of knowledge: praise your counterpart. And this praise does not always have to be directly connected to the sales conversation.

There is a wide range of opportunities – a nice reception, a tastefully designed office, a new car or, of course, also the success of the company you are visiting. The only important thing is that your praise is sincere and authentic and is perceived as such by the customer.

If you take this to heart, then you will make sales more easily and ideally with better terms.

  • Note down some positive things in advance about the customer with whom you soon have an appointment
  • Check which items you can bring up naturally within the context of a sales conversation
  • Have a few suitable phrases ready that do not sound over the top
  • Say a few friendly words to the customer in the conversation and wait to see their reaction.

The customer will feel valued, talk about themselves and see a partner who they can trust. This makes it even easier for you as a relationship manager to introduce the things you are interested in.

Related: 6 Ways to Make Your Customer Service Better

Marc Pillay
Marc Pillay is the managing director of DEVELOP South Africa, a division of the Bidvest Group Limited. Pillay has been responsible for evolving the DEVELOP brand since its launch in the South African market in 2009. He brings 21 years of experience in the print industry and 18 years in sales and sales training to the role. He has proven track record in growing new business and developing new brands. He also sits on the Bidvest Office division board.