3 Reasons It’s the Perfect Time to Be an Entrepreneur

3 Reasons It’s the Perfect Time to Be an Entrepreneur

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We’ve got a perfect storm happening that is making the success of start-ups much more tangible.

Here are three reasons why it’s the perfect time to be starting your own business:

1. Young and old – everyone’s on board.

The generation gap is alive and well, and it’s serving the entrepreneur. Baby boomers are recreating their careers hand-over-fist, while the far younger millennials are rejecting traditional career paths in pursuit of something more personal and meaningful.

The result is a constant flow of fresh thinking, start-up ideas, and talent to make them all happen.

2. You don’t have to do it alone.

While many say the internet has made location irrelevant, I’d disagree. Perhaps geographic location – as in what city you live in – is no longer relevant, when it comes to setting up shop, everyone still needs a place to work.

That’s why we are seeing really cool new office spaces for start-ups pop up in major entrepreneurial cities. Places like Maboneng Precinct in Johannesburg or the Uitenhage Business Hub in the Nelson Mandela Bay Metro offer entrepreneurs a place to hang their hat, connect with other small businesses and add some form of infrastructure to their company.

 

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These hot new places have become a way for start-ups to share resources and ideas, hopefully propelling their businesses forward in a location that will help their success.

3. There’s no end to marketing opportunities.

Social media is a complex place for the entrepreneur, but if you make the effort to get you and your company name out there, you’ll reap a wealth of benefits. For those start-ups looking for help in managing and navigating the world of social media, companies like Rallyverse that has made it easy to create and post content on LinkedIn, for example, can help simplify the task.

Do You Have the Right Kind of Confidence to Be an Entrepreneur? Find Out Here

Jim Joseph
Jim Joseph is the North American President of New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. Author of The Experience Effect (AMACOM, 2010) and The Experience Effect for Small Business (Happy About, 2012), he teaches marketing at New York University and blogs at JimJosephExp.com.