Think Out The Box

Think Out The Box

If you’re an entrepreneur, you’ve got your hustle on. You don’t work normal hours, every day is spent on your business, and you’re doing all you can to make it go.

You know how to work hard, but there are other skills that great entrepreneurs need too. In Seth Godin’s new book The Icarus Deception he shares three essential skills every great entrepreneur needs.

Related: (Video) Discovering the Entrepreneurial Mindset

1. Quiet your lizard brain

Whether you know it or not, we all have what Godin refers to as a lizard brain. He says, “The lizard is a physical part of your brain, the pre-historic lump called the amygdala near the brain stem that is responsible for fear and rage and reproductive drive.”

Godin has written a lot about this in previous books including Linchpin and Poke the Box, and cites author Steven Pressfield for further explanation — “As Pressfield describes it, the lizard brain is the resistance. The resistance is the voice in the back of our head telling us to back off, be careful, go slow, compromise.

The resistance is writer’s block and putting jitters and every project that ever shipped late because people couldn’t stay on the same page long enough to get something out the door. The resistance grows in strength as we get closer to shipping, as we get closer to an insight, as we get closer to the truth of what we really want. That’s because the lizard hates change and achievement and risk,” says Godin in The Icarus Deception.

2. Think like an artist

Most of us put ourselves in one of three categories. Godin breaks it down into being either the chef, cook or bottle washer. Chefs run the show, they hire and fire, make plans and big decisions for their subordinates. Chefs have all the power. Cooks are the executors; they get it done. Bottle washers are often disrespected. They are the grunts on the front line in the trenches doing the dirty work. Which one are you at this particular day and time?

In The Icarus Deception, Godin challenges us to think beyond the norm and become artists.

“It’s not art if the world (or at least a tiny portion of it) isn’t transformed in some way. And it’s not art if it’s not generous. And most of all, it’s not art if there’s no risk. The risk isn’t the risk of financial ruin (though that might be part of it). No, the risk is the risk of rejection. Of puzzlement. Of stasis. Art requires the artist to care, and to care enough to do something when he knows it might not work.”

Thinking like an artist instead of like chefs, cooks and bottle washers opens up a whole new world of possibilities for change, progress and success.

3. Connect the disconnected

Connecting people on the surface might feel like old-school networking events where everyone just exchanges business cards. Godin writes about ‘The Connected Economy’ and explains that the era where we needed to care about catering to the masses is gone. It’s about connecting people who are disconnected — then connection becomes a function of art.

The opportunity in the Connection Economy is about finding the problem (where are people disconnected).

This is an essential skill that might require significant effort, he says: “How much connection did you just make? That’s one way to measure whether or not the work you did made a difference.

When you make a daring comment at a meeting, when you produce a video or app or an idea that spreads, when more people visit your farm stand because they can’t get enough of the way you engage… Boring and safe rarely lead to connection. Connection happens when humility asserts itself.”

Related: Hello Alpha! Top personality traits found in entrepreneurial companies

Bryan Elliott

Bryan Elliott

Bryan Elliot is an active writer and speaker, community builder and advocate of social business.