(Video) What Does it Mean to Be an Entrepreneur Today?

(Video) What Does it Mean to Be an Entrepreneur Today?


Entrepreneur Magazine’s editor-in-chief Amy Cosper chats to Mondelez International vice president of global media Bonin Bough about the word “entrepreneur” and what it means today.

A couple years ago, the term conjured images of snake-oil purveyors and out-of-work scamsters. In the popular lexicon, entrepreneurs have become known as people who create businesses in markets where there was none before.

“Entrepreneur” has gone through one of the most dramatic transformations in the history of words.


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