Grumpy Cat and the Thriving Cat Meme Marketplace

Grumpy Cat and the Thriving Cat Meme Marketplace


Grumpy Cat, the frowning feline who’s become an internet sensation as a perpetual sourpuss, has inked a deal with Broken Road Productions to star in a feature film.

It seems this cranky kitty has as many revenue streams as lives. She appears in videos sponsored by pet-food maker Friskies, has a line of popular merchandise and is beginning a press tour for a new book.


Grumpy, who received the 2013 Webby Award for Meme of the Year, is not the only cat meme turned money-maker. Internet memes are now spawning businesses built on endorsements, film and TV roles, products and photo books. From a viral video that evolved into a New York pop-up shop to a meme that saved its owner from financial ruin to the one that started it all, we take a look at the thriving cat meme marketplace.

Jenna Goudreau
Jenna Goudreau is an associate editor at Previously, she worked as a staff reporter for Forbes magazine and Jenna has appeared on CBS, CNBC and MSNBC and contributed to ForbesWoman, Businessweek and Ladies' Home Journal magazines. She graduated from New York University with a degree in journalism and lives in New York City. Email her at and follow her on Facebook.