3 Brilliant Books To Help You Launch Your Business

3 Brilliant Books To Help You Launch Your Business


If you’re new to the entrepreneurial journey – or simply looking for some inspiration – these books are for you.

1. Darren Hardy


The Entrepreneur Roller Coaster: Why Now Is the Time to #JoinTheRide – Darren Hardy

The Entrepreneur Roller Coaster will prepare you for the wild ride of entrepreneurship. It will warn you of forthcoming fears, doubts, and the self-defeating conditioning of your upbringing; inoculate you from the naysayers, dream-stealers; and guide you as you build those under-developed skills of independence, self-motivation, and self-accountability.

Related: 7 Books (and Blogs) for the Entrepreneur in All of Us

2. Kevin D. Johnson


The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs – Kevin D. Johnson

In this book, Johnson identifies one hundred key lessons that every entrepreneur must learn in seven areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation.

Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder you.

3. Bill Aulet


Disciplined Entrepreneurship: 24 Steps to Success – Bill Aulet

Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful start-up by developing an innovative product.

It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.

Related: 5 Books to Read Before Starting Your Business

GG van Rooyen
GG van Rooyen is the deputy editor for Entrepreneur Magazine South Africa. Follow him on Twitter.