To survive in any competitive environment, you must have a mission statement or some basic roadmap that will guide you through the good times as well as the bad. Many people believe a mission statement is a complicated, no-nonsense component of a business. I disagree.
It is your dream and, therefore, your personal description of your business, no matter how detailed or basic. My initial concept was so simple and unsophisticated that I wrote it on the back of a cocktail napkin.
Here it is: This company will produce gift baskets of all kinds. Customer service will be critical for the success of this business. Last-minute orders and worldwide delivery will be essential to promote this company. Prices will be competitive with comparable local companies.
The first step of writing my mission statement put me in a position to see my goals on paper and then revisit them when I sought clarification or when the waters became muddied.
When I wrote the statement, I didn’t even have a company name, only a simple dream. I used that mission statement as my inspiration to drive me from Point A to Point B.
Your plans may seem impossible at times, so you need a continuous reminder to rejuvenate you. A strong belief in your dreams, coupled with ambition and talent, will drive you to achieve your goal no matter what anyone else believes and no matter the obstacles that get in your way.
Think about your goals
Think seriously about where you would like your business to be in five, 10 and then 15 years. Create a picture of your success. Ask yourself difficult questions and answer them honestly. Remember, these decisions will affect the rest of your life.
- How much money do you need to succeed?
- What amount of income would justify your efforts in this field?
- What responsibilities are you willing to commit to, and what would you need to contract out?
- Are you best served by functioning as an employee, or are you willing to work hard and not give up until you get what you want?
Getting out of the starting blocks
Defining the level of success you desire is a difficult assignment, because reaching your goals takes time, and the realities of life will frequently interrupt your journey. You’ll have to deal with bureaucracy involved with registering your business, setting up business banking accounts and ensuring your tax is up-to-date – and many more people and establishments that can frustrate you and make your life feel almost unbearable.
The good news is that the frustrating moments pass quickly, and you can regain your momentum and focus on your ultimate goals.
How far do you intend taking your business?
You won’t know what it takes until you’re in the middle of becoming self-employed. Once you’re in the midst of starting up the business and arrive at the point of no return – where you’re committed to your new business – you’ll have to decide how far you want to go.
Do you want a business that continues to grow, or will you be happy with a small income and a low potential for growth? You may not realise at this point what it takes to reach the degree of self-employment you envision, but don’t be deterred. All that you want is attainable.
It’s easier to choose a path and then follow it with every bit of commitment you can muster than to create a fate that leads you down the road to nowhere.You’ll eventually settle into the place you want to be if you keep your goals in mind and take care of whatever comes your way.
You may not be able to complete the entire scenario you have in your mind in the very beginning, since things change daily with start-up businesses, but continue to press for success, and you will get there.