Get Excited About New Ideas

Get Excited About New Ideas


As a business leader, you constantly need to come up with new ideas. You’re creating a vision for tomorrow – a world that doesn’t exist yet – and your greatest resource for getting it right is your instincts.

Here are five tips to help you trust your instincts and build a successful business.

1. Follow your interest.

When you can’t get an idea out of your head, your gut is telling you it has merit. That instinct fuels your drive and work ethic. Instinct is really just passion disguised as an idea. When you act on ideas you truly care about, you are more likely to be right and more likely to work hard enough to succeed.

2. Commit yourself fully.

Every good instinct has to be supported by a lot of dedicated work. To give that kind of commitment, live in the moment and focus on doing the best you can today.

3. Immerse yourself in the world around your idea.

We aren’t born with business instincts – we learn them over time. When you become immersed in a subject or group, your mind draws on all of that knowledge with very little effort. Your instincts become informed choices made in the blink of an eye.

4. Ignore the rules.

All the rules are made by someone else who had an instinct five years or fifty years before you. The leaders who trust their instincts will be the ones who set the new rules – the ones who anticipate and solve tomorrow’s problems.

When you’re bucking the trend, you could very likely fail. If you do, use it as an opportunity to hone your instincts by noticing what mistakes you made that ultimately killed the idea.

5. Allow your idea to change.

When acting on instinct, be flexible about the implementation. What you start out to do is going to completely change. The basic instinct stays the same, but the idea changes and evolves.

As you grow your business, watch how people respond and modify your idea accordingly. You will have an easier time trusting your instincts when you give yourself the freedom to adapt.

Nadia Goodman
Nadia Goodman is a freelance writer in Brooklyn, NY. She is a former editor at, where she wrote about the psychology of health and beauty. She earned a B.A. in English from Northwestern University and an M.A. in Clinical Psychology from Columbia University. Visit her website,