The South African Entrepreneurial Safari

The South African Entrepreneurial Safari


If we look to the wisdom of some of the greatest minds in recent history, we can find a wealth of knowledge and advice. Here’s what we can learn about the entrepreneurial journey from their experiences.

Safari Tip #1:  Recognise patterns as they are forming

The entrepreneur has an advantage if trends, patterns, and changes are detected before others have noticed them – perhaps even before they have happened.  Think of any special insights you may have because of your age, your taste in fashion, food or entertainment, or because of special knowledge you may have acquired as a result of jobs you’ve had or hobbies you’ve enjoyed.

“A man may die, nations may rise and fall, but an idea lives on.” – John F. Kennedy

Safari Tip #2:  Look at the small things

Many of the best opportunities lie in what has been overlooked.  Perhaps a service could be improved by using a different type of avenue, such as the Internet.  Or a product that is used for one purpose could perhaps be changed slightly and used for another.  An example would be socks that can be made into toys for infants.

“You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is you just don’t see them.” – Jay Abraham

Safari Tip #3:  Don’t overlook the obvious

There is a saying that “only a foolish mouse would hide in a cat’s ear, but it is the foolish cat that fails to look there.”

“An amazing thing, the human brain. Capable of understanding incredibly complex and intricate concepts. Yet at times unable to recognize the obvious and simple.” – Jay Abraham

Safari Tip #4:  Watch for good ideas that are poorly executed

Some people find the opportunities but just don’t know how to take advantage of them.  Because of your special experience and knowledge, you may be able to improve on a failed idea.

“Capital isn’t that important in business. Experience isn’t that important. You can get both of these things. What are important are ideas.” – Harvey S. Firestone

Safari Tip #5:  Combine two or more things or thoughts together

Somebody came up with the idea for combining a bar and a Laundromat.  Someone else thought of combining a coffee shop and bookstore.  Opportunities can often arise when two things are brought together for examination and thought.

“My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what’s good for the shareholders and for the company.” – Philip Knight

Safari Tip #6:  Look for new, generally unknown information

The best information is what is new and/or generally unknown.  You might find widely scattered information on the Internet, for example, and by assembling it in one place provide it to others for a fee.

“To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.” – Steve Jobs

Dr. Thommie Burger
Founder of JTB Consulting, a leading Business Plan Consultancy that provides practical, unique and affordable Business Consulting and Business Plan Solutions to entrepreneurs, start-up businesses and existing companies. Founder of Animazing, a Marketing Agency that designs unique animated videos; a communication and marketing medium clients use to deliver their messages in an effective, engaging and memorable way. Thommie is a Summa Cum Laude MBA Graduate and holds a PhD in Entrepreneurship and Business Management.