There’s no such thing as a perfect product, service or solution. But there are some great businesses built on the idea of almost perfect, striving for perfection.
How did they get that way? They started trading. They got their offering out into the market, put it in the hands of consumers, and started listening, tweaking, adjusting and in some cases completely overhauling.
That’s how great businesses are built. Not in labs, basements or even in your head. Not in secret, far from prying eyes.
If you’re worried someone can steal your idea, then you’re more worried about the idea than its execution. That’s a mistake. Any venture capitalist and angel investor will tell you — it’s not about the idea. It’s all about the execution.
Don’t believe us?
Here’s what the greats have to say:
“Don’t keep your product a secret. Share information freely and get it into the market quickly.”
Vinny Lingham, serial entrepreneur and angel investor
“If you aren’t embarrassed by the first version of your product, you’ve launched too late.”
Reid Hoffman, founder of LinkedIn
“You have to start. You have to have clients and invoices and you have to be billing them. There are people out there who are fantastic at writing business plans but that doesn’t make you an entrepreneur. Nor does registering a company, opening a bank account, designing a logo and having a great-looking website. There are 61 000 companies registered in South Africa, but 5 000 companies trading. Where’s everybody else?”
Vusi Thembekwayo, global business speaker, investor and serial entrepreneur.