5 Books to Read Before Starting Your Business

5 Books to Read Before Starting Your Business

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Starting a new business is no small undertaking. There are many factors to be considered, and it is important to do your research and prepare yourself as much as possible, with some 80 percent of new businesses failing within the first couple of years.

Over the past 15 years, I have had the opportunity to be the founder or co-founder of three companies in three different industries. Along this journey, my teams and I have done a lot of things right – and a lot of things wrong.

Building a business is a daunting task – from originally creating the idea, then planning and validating that idea to fund raising, staffing and achieving profitability. There are many pitfalls in the journey that could easily completely destroy your business.

Luckily, I have always been an avid reader. From my very first read, Og Mandino’s classic, The Greatest Salesman In the World, I developed a hunger for learning. I satisfied that hunger by devouring over 1,500 books on business, leadership, start-ups, business finance, culture creation and many more business-related topics.


I am convinced that it was the information I absorbed in these books and the validation from mentors that has helped me to avoid a bunch of potholes on the road to success in business.

Today, I get to speak to entrepreneurs and students heading down the business path on a regular basis. Inevitably, I encourage them all to read books related to their business and management. It’s a free education.

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There are thousands of books out there to help educate new entrepreneurs about what they’re getting into, so I wanted to review five books that I think will help any entrepreneur succeed with their start up:

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Ken Dunn
Ken Dunn is the author of five books on sales, marketing and business and has sold more than 250,000 books in 10 languages around the world. Dunn is the founder and CEO of ReadersLegacy.com and Next Century Publishing.

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