The Start-up Marathon – How to Endure to the End

The Start-up Marathon – How to Endure to the End


Building a start-up is not a sprint. It’s a marathon, with hurdles. The start-up marathon is one without a standard route. At many points of it, you will find yourself wondering which path to take, and whether it’s worth going down any at all. Here is a simple roadmap of the dilemmas you will have to wade through on your way to a successful start-up


At what point in your life should you do a startup? If you have an idea, are you better to  just do it now or continue in your job, building skills and money that might be helpful later on to better develop the idea?

Related: How to Never Give Up On Becoming an Entrepreneur


Should you look for co-founders? Doing it alone will increase your control but may delay profit making until later.

Sharing the Pie

Do you want to raise funds from friends, family, acquaintances, former co-workers, or strangers, i.e. investors? Reaching beyond your social circle will increase your funding options  opportunities but will be less comfortable.


What type of investors will you reach out to at different stages of growth and what challenges will that involve?


startup-marathon-how-to-endureThis infographic was created for by Anna Vital.

Nicole Crampton
Nicole Crampton is an online writer for Entrepreneur Magazine. She has studied a BA Journalism at Monash South Africa. Nicole has also completed several courses in writing and online marketing.