Business idea 1: Create A Uniquely South African Drink
South Africa’s landscape is one of the most diverse in the world. Its Cape Floral Kingdom is one of only six floral kingdoms in the world. The country’s ecosystem supports 9 600 recorded plant species. 70% of these plants are found nowhere else on the planet.
This wonderfully diverse and unique environment brings with it the opportunity to develop and create products from uniquely South African resources, such as our rooibos plant, unique African spices, African aloes, or even distinctly different SA wheat and hops. Create a uniquely South African blend of Iced Tea, Craft Beer or even authentically African Aloe Juice.
As with any business idea, you need to identify the good and the bad.
Businesses That Spotted The Gap
Successful founder of YDE, Paul Simon, sold his business when it had an annual turnover of R160 million at the time of its sale, to start his own home-grown rooibos iced tea brand; Über Flavour. Simon discovered a South African product being made in Stuttgart, Germany, and felt he had to correct this ‘injustice’. Über Flavour sold out in the first six weeks of production, and within eight months it was in 150 locations in Cape Town and Johannesburg; from restaurants to grocery chains.
Mikie Monoketsi is obsessed with healthy living and realised how ill-informed people in townships were about herbs and spices and its health benefits. So, she set out to capture the township market with her unique blend of healthier spices from her business Mama Spices; and it was an amazing success. Now, she’s producing approximately 1.2 tonnes of spices monthly for Mama Spices & Herbs, to keep up with demand.
Here’s what you need to consider when setting out to accomplish this:
- You already have access to uniquely South African resources.
- You already know how to create a product using those resources.
- You already know there’s a market for your new product.
- The raw material will be cost effective because you’re sourcing it locally.
- You will have to develop a network of suppliers, for example; rooibos tea farmers.
- You may require a food technician to assist in developing your distinct South African flavour.
- You’ll need to make sure there’s a market for your new product.
- There will be a significant capital investment.
Related: A – Z Easy Small Business Ideas