5 Lessons From tashas Founder Natasha Sideris

5 Lessons From tashas Founder Natasha Sideris

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There’s always a niche… find yours


Even in the most crowded of industries, blue ocean markets often still exist. Although it is always worth paying attention to prevailing industry theories, it is important to have the courage to pursue unidentified opportunities.

The tashas approach

Despite no shortage of franchises and independent restaurants in the Johannesburg area, Natasha Sideris believed that she identified a niche. She turned out to be correct. Her idea for a premium lunch-time café proved to be a great idea.

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Nadine Todd
Nadine Todd is the Managing Editor of Entrepreneur Magazine, the How-To guide for growing businesses. Find her on Google+.

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