There’s always a niche… find yours
Even in the most crowded of industries, blue ocean markets often still exist. Although it is always worth paying attention to prevailing industry theories, it is important to have the courage to pursue unidentified opportunities.
The tashas approach
Despite no shortage of franchises and independent restaurants in the Johannesburg area, Natasha Sideris believed that she identified a niche. She turned out to be correct. Her idea for a premium lunch-time café proved to be a great idea.