1. A winning strategy is as much about choosing what not to do as it is about choosing what to do
- Abey Mokgwatsane
- CEO of Ogilvy & Mather
“My uncle and mentor, Ken Modise, gave me this piece of advice. In business we are faced with an abundance of choices. A winning strategy is as much about choosing what not to do as it is about choosing what to do.
“With so many choices, it’s important that you choose which things to let go of so that you have the resources available to focus on the few really important things.”
“Sometimes doing so can be a tough call — it’s often tempting to try and be everything to everyone, but that can’t be your strategy. I have found that asking yourself what is really important to the business and choosing to focus your energy on that, automatically helps you to eliminate other potential strategies and choices.”
Read more: Abey Mokgwatsane’s full story here