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How Shelf Life Went From Longmarket Street To The World With PayPal

Learn how Nick Herbet of Shelf Life grew his ecommerce business with the help of PayPal.

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Vital Stats:

  • Company name: Shelf Life
  • Spokesperson: Nick Herbert, owner
  • HQ: Cape Town, South Africa
  • Industry:Retail & eCommerce
  • Website: shelflife.co.za

When you can corner a premium global market from the southern tip of Africa, you don’t need much more evidence about the Internet’s power to make the world a smaller place.

This is exactly what Shelf Life has done. The streetwear and sneaker store started life as a bricks-and-mortar shop – based in Cape Town’s Longmarket Street – in 2006. It added an eCommerce channel in 2009, introducing PayPal, the safer, easier way to pay and get paid online, during a site revamp in 2012. Today, it is one of a handful of suppliers around the world of limited edition sneakers from brands such as Nike, Adidas, Puma, New Balance and Asics.

When as few as 300 pairs of exclusive collectors’ item brands might be released globally, Shelf Life has real life customers queuing overnight outside its store to get their hands on the sneakers. Online, customers do the same, setting up alerts and automated bots to tell them when gear is launched.

However, savvy customers want to be sure they are buying the real deal, especially online. They often wait for months for new releases and, with limited edition sneakers retailing for up to R4 000 plus the bragging rights of owning a pair, trust and security are essential when selling these products online.

Related: How Fashion Start-Up ToVch Built A Brand Presence With Only A Little Budget

Peace of Mind

Shelf-Life-ecommerce-store-logo

This is where PayPal comes in. When the Shelf Life online store was revamped in 2012, PayPal was a key building block in not only allowing company to sell to a global audience, but also, thanks to PayPal’s Buyer Protection, giving customers the peace of mind that if anything did go wrong, their eligible purchases are protected.

Of course, Nick Herbert, owner of Shelf Life, and his team pride themselves on only supplying 100% authentic sneakers. They undertake to personally inspect each item before it is shipped to ensure quality and customer satisfaction. In addition, however, PayPal’s Buyer Protection gives customers around the world extra layer of protection[1] when purchasing such in-demand, premier products from a country they might never have visited.

“We stake our reputation on the authenticity of our sneakers,” said Herbert. “PayPal’s Buyer Protection is a way to prove that to our customers: if they don’t get what they ordered, PayPal can help them to get their money back. This gives them the confidence to buy from us.”

PayPal is also easier to use, and saves time as there is no need to retype the financial information that is already stored in the account, which is important when customers are working against the clock to ensure they get the right product in the right size.

“PayPal is simply the easiest way to make a payment online,” says Herbert. “Many of our customers only use PayPal for international payments, so we would lose foreign customers if we didn’t offer it.”

“Repeat business using PayPal also shows it works and that our customers are happy.”

Business Support

Shelf-Life-shoes-store

PayPal also offers Shelf Life, a rapidly growing small business, several advantages. For a start, payments with PayPal can be made and accepted in most major currencies, making it very easier to deal with international customers. Also, the withdraw service is available for all merchants, even those who don’t bank with FNB.

Thanks to the bank-managed withdraw service offered by FNB, South African individuals and sellers can withdraw their funds from their verified PayPal account to any qualifying South African bank account, while shoppers can top up funds to their PayPal account if they are FNB customers.

According to Herbert, using PayPal also helps to protect the company from the credit card fraud it had previously experienced thanks to PayPal’s sophisticated fraud prevention tools. Finally, PayPal and Shelf Life’s accounting software programmes are compatible, further saving the company time and money on administration.

Related: Boutique Branding Consultancy Morake Design House

Shelf Life’s Nick Herbert loves PayPal because:

  1. It’s more secure
  2. It’s easier to use
  3. Customers expect it
  4. It makes outgoing foreign payments easier
  5. It helps build trust in the authenticity of Shelf Life’s products
  6. It can help boost online sales

What’s Next for Shelf Life and PayPal?

Shelf-Life-ecommerce-store

Local business is thriving, thanks to the sneaker culture gaining a foothold in South Africa over the past few years. Online sales still remain strong – this channel is both more profitable and allows Shelf Life to tap into a truly global market. Locally, Herbert is looking at a second bricks-and-mortar store, and is sourcing additional brands to meet demand both here and around the world, online.

Learn More

To learn more about how PayPal can help your business sell more – and connect with your customers wherever they shop – go to paypal.com/za

[1] Conditions apply. Please check PayPal User Agreement.

At PayPal (Nasdaq:PYPL), we put people at the center of everything we do. Founded in 1998, we continue to be at the forefront of the digital payments revolution. PayPal gives people better ways to manage and move their money, offering them choice and flexibility in how they are able to send money, pay or get paid. We operate an open, secure and technology agnostic payments platform that businesses use to securely transact with their customers online, in stores and increasingly on mobile devices. In 2015, 28% of the 4.9 billion payments we processed were made on a mobile device. With our 184 million active customer accounts, PayPal is a truly global payments platform that is available to people in more than 200 markets, allowing customers to get paid in more than 100 currencies, withdraw funds to their bank accounts in 57 currencies and hold balances in their PayPal accounts in 26 currencies. For more information on PayPal, visit www.paypal.com/about. For PYPL financial information, visit investor.paypal-corp.com.

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HP Launches New Ink Tank Printers For High-Volume Home Users

New HP DeskJet GT Series offer high quality printing at an extremely low cost-per-page.

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HP Inc. unveiled the new HP DeskJet GT 5820All-in-One series targeted at high-volume home users looking for a wireless ink tank printer that never stops. This wireless all-in-one prints thousands of pages, all at an ultra-low cost-per-page. Our easy-access, spill-free refill system means no more mess, just exceptional quality and reliability for all your high-volume home printing needs.

“High volume home users are focused on efficiency and are constantly on the lookout for innovation that can reduce cost and minimise disruption to their work,” said Jane Geypen, HPS Category Manager for South Africa. “The new HP DeskJet GT series makes high-quality, reliable printing more affordable and wireless printing and ink refill easy and fuss-free.” 

Related: Why You Need To Be Using The HP GT 5820 In Your Business

Longer staying power, renowned quality

The HP DeskJet GT series prints up to 8,000 pages with a set of three HP colour bottles or up to 5,000 pages with a HP black ink bottle out of the box. Original HP inks are specially formulated to deliver sharp text, vibrant graphics and photos that are water and fading resistant, while also offering professional quality and borderless printing.

Replenishing ink is also clean and easy with HP’s innovative spill-free refill system. The bottles can simply be plugged into the tank without any squeezing required. You can also easily monitor ink levels with the transparent ink tanks.

Connect wirelessly and work from anywhere

The working environment today needs to be connected and wireless. The new HP DeskJet GT 5820 All-in-One printer makes it easy for you while working remotely to connect via a smartphone or tablets. The printer can be set up out of the box using just a mobile device. Even without a wireless network, Wi-Fi direct enables you to directly connect your printer to your mobile device at home.

Related: 3 Unique Paths To Improving Office Productivity

In addition, with the HP All-in-One Printer Remote app, you can quickly send scans to email or cloud storage through your mobile device. You can easily print from a variety of devices including iPhone® and iPad® using AirPrint™, or smartphones and tablets running Android™, Windows® 8, Windows® 10, and Google™ Chrome™ operating systems. 

Quick, easy setup

The HP DeskJet GT 5820 All-in-One comes with a set of three Original HP GT52 colour ink bottles, plus an Original HP GT51 black ink bottle, so you can set up fast and start printing right away. High-yield HP GT51/52 ink bottles are the perfect match for high-volume printing. Original HP inks are specially formulated to work with the all-in-one, and ensure that printing is simple and reliable, with amazing results every time.
More information about the new HP DeskJet GT 5820 All-in-One series is available at http://www8.hp.com/za/en/home.html 

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Why You Need To Be Using The HP GT 5820 In Your Business

Extremely low cost per page. Innovative high-quality printing. Everything you’ve come to expect from HP.

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HP GT 5820

HP recently launched their GT 5820, this All-in-One printer is ideal for high-volume users or small- and micro-businesses who need low-cost, high-volume printing. If you need to be able to print on-the-go the GT 5820 can give you the freedom to print from your smartphone or tablet, the 5820 model offers easy mobile printing options.

No matter which model you choose, you’ll get:

  • Affordable high-volume printing
  • A clean, easy refill experience
  • Easy monitoring and maintenance, with minimal intervention
  • Consistent, high-quality results for everyday documents and photos
  • Borderless printing for brochures, flyers, photos, and more
  • Convenient, quality copying and scanning.

Higher stamina at a lower cost

The new and innovative GT 5820 can handle high-volume printing, affordably. It can print up to 8,000 pages (colour set) or 5,000 pages (black), with extremely low cost per page with high-volume printing. You can print thousands of pages with the new and improved high-capacity ink tanks, and whenever you want you simply add more ink.

Related: How To Make Better Business Decisions That Drive Productivity And Profits

User-friendly ink refill system

Restore ink levels with our easy-access, spill-free refill system. It will help you to improve your workflow with productivity features and print longer without having to replenish ink. Monitor ink levels with transparent ink tanks, and easily replenish whenever you like with Original HP high-yield ink bottles.

You can now avoid messy overflow as HP’s unique spout design prevents ink from filling past the tank’s maximum fill line. Simply plug the bottle into the ink tank and let it drain, no squeezing, no spilling.

Exceptional HP quality

With the GT 5820 you can print crisp, sharp text, vibrant graphics, and so much more. If you’re looking for consistent, professional-quality results try using the world’s No. 1 printer brand.

This all-in-one is designed and built to HP’s high standards for reliable, long-term use.

The GT 5820 will help you to produce standout everyday documents with sharper lines, darker blacks, and reduced smudging on ColorLok® papers. Rely on Original HP inks for durable colour photos that resist water and fading, and last for decades. You can be sure your projects always look great no matter what you print. Create borderless brochures, flyers, photos, and more, right in your office.

Get the features you need for work and other tasks, in this all-in-one, including copy and scan functions, so you can save time and accomplish more using just one device.

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4 Accounting Online Learning Courses From ACCA You Can Take For Free

We aim to provide you with the world’s best online courses in accountancy, finance and business, equipping you with the skills to start or supercharge your career.

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ACCA-X is developed by ACCA (the Association of Chartered Certified Accountants), the world’s most forward-thinking professional accountancy body. Our online courses are hosted on the edX.org platform.

We aim to provide you with the world’s best online courses in accountancy, finance and business, equipping you with the skills to start or supercharge your career.

Our values:

We love accounting

We believe that high-quality accountancy tuition should be available to everyone. That’s why our introductory and intermediate online courses are free and can be accessed anytime, anywhere.

Related: Acca Launches Its New Tutor Excellence Programme

Being part of something bigger

At the heart of ACCA-X is our community of learners from all over the world. Our online community culture encourages collaboration and learners helping each other.

ACCA-X online learning programme offers the following free online courses:

These courses are 6 week long and ‘on-demand’ so you can start at any time you wish.

Do you have love and passion for Accounting? Do you want know how you can be part of something bigger?

Don’t hesitate to contact Linah on 011 459 1904 or email her on Linah.Thaba@accaglobal.com

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