King of Denim

King of Denim

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The high-end retail business is cash intensive. The unit price of stock is expensive, and import duties range from 25% to 40%. Cash must be paid on delivery, there are cartage fees, and only once all of this has been covered will the customer actually see the product.

When Armani Jamrozinsky launched V+King, a men’s multi-brand high-end retail store in Menlyn Park in 2008, he had a clear goal in mind: He wanted to focus on bringing exceptional brands to a niche local market.

As a start-up with a tight budget, marketing was not an option, and so he focused on getting feet through his door and customers experiencing his products instead.

“I used what marketing budget I had to offer discounts. I wanted my clientele to experience our range for themselves, and change their buying behaviour as a result.”

By 2010 Jamrozinsky was able to launch a second store in the upmarket Hyde Park Corner in Johannesburg. “The cash flow of the first store funded the second, but with Hyde Park I was looking to bring in fewer, more exclusive brands. I manage my stock well — we sell out within a three month cycle, which means we always have new items coming in and cash flow is healthy.”

However, wanting to upgrade the store and purchase additional, higher-end premium brands, Jamrozinsky began looking for a funding vehicle that would support the growth he had in mind.

“I came across a product by Merchant Capital. They evaluated the last 12 months of my business’s transactions, used the average to forecast similar future turnover and gave me a cash advance based on this figure. It was fast and simple – the money was in my account within days. They essentially discount a percentage of future card revenue and advance the cash today, but the full 100% is repaid with no fixed repayment term. These repayments are made through a small percentage on each credit card transaction. The more I sell, the faster the loan is repaid, and in quiet seasons, I’m not bound by fixed repayment terms.”

 

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The product has allowed Jamrozinsky to increase his brand line, including premium denim brands previously unavailable in South Africa.

Vital stats

  • Player: Armani Jamrozinsky
  • Company: V+King
  • Est: 2008
  • Connect: www.vking.co.za • +27 (0)11 325 6301

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