Does your business stand out from the crowd?

Does your business stand out from the crowd?


How do you take a competitive, pressurised, demanding, expensive and inflexible industry and turn it into a high quality service that is accessible and affordable for clients and appealing for employees and consultants?

In any highly competitive industry you need to establish a unique selling point (USP) that makes you stand out from the crowd. For instance, you must offer a quality product or service at a price your target market is prepared to pay, and do so in a manner that makes them feel they have received value for their money.

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Yvonne Wakefield
Yvonne has a BA (law) and LLB from Stellenbosch University, a Diploma in International Studies from Antwerp University, and an LLM from UCT. She has qualified as both an attorney and an advocate in South Africa, and as a solicitor of England & Wales. Yvonne now heads up Caveat Legal, a legal consultancy aimed at making quality commercial legal services more accessible to the business market.