Is funding the start-up cure-all that we tend to think it is?

Is funding the start-up cure-all that we tend to think it is?

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I have a great idea for a social media business but I can’t get funding. Should I give up on my idea or try to launch my business anyway?

Entrepreneurs Mendy Nkosi, Zamo Tshabalala and Luyanda Jafta realised that without funding they had to think more creatively about how to launch their business idea. The result is Paybook, an innovative pay-to-tweet platform that offers subscribers cash in return for building and endorsing clients’ brands.

Read their full story here.

 

Juliet Pitman
Juliet Pitman is a features writer at Entrepreneur Magazine.