The entrepreneurial journey is an opportunity to learn through experimentation. History has shown that many an establish corporation has lost touch with its customers and has even ceased to exist because of a lack of experimentation and staying relevant.
Planned experiments can provide an entrepreneur with great insights into your business.
The key though, is to limit the cost of failure. Being in control of your business is an opportunity to experiment with a new sales approach, try new combinations of products or services, or vary your work approach to see the effect it has on your team and overall business.
While the majority of experiments don’t work out with the intended results, one of your experiments may create a breakthrough you need to innovate and build a competitive advantage.