Will I make more money if I focus on one product?

Will I make more money if I focus on one product?


Should I focus on my one biggest source of income or should I have a range of different products at different price levels?

Focus is always best, it costs more to have more products in terms of more administration, marketing, accounting, staff etc. People often say to me that they have many products – that’s ok if you have staff who can help you, otherwise you have to focus on one thing.

That does not mean one pen if you are selling pens. It does mean you should stick to pens rather than all types of stationery. It also depends on what your product or service is. Once you are making money and have a good business, then you can add more related products or services.

Lorna Powe
Lorna Powe has worked as an executive level business professional for over 15 years. She is experienced in leading business and technology change to ultimately meet strategies, and improve business performance. She is the Founder of SalesPartners RoseBankTM, a global sales and business development company that helps entrepreneurs and organisations increase sales and leadership, improve profitability, and build championship teams. Visit the Sales Partners Rosebank website for more information