Should I export overseas?

Should I export overseas?

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I have a small export business, largely doing business with other African countries. I’m thinking of expanding into Europe but am not sure that I’m ready. What should I consider before taking this next step?

Many companies expand too quickly, and while exporting your products overseas can extend your business’s reach, you don’t want to move into international markets too soon. You run the risk of using resources that you may need to continue growing your local business.

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