Should my business have a PR strategy?

Should my business have a PR strategy?


How can small and growing businesses benefit for a public relations campaign?

While many SMEs are aware of the broad benefits of PR, most lack detailed knowledge on creating, implementing and measuring a cost effective PR strategy that will benefit their businesses.

A December 2012 survey commissioned by Mynewsdesk, a UK based public relations and brand management website, revealed that 94% of UK SMEs believe PR can bring advantages to their company. Yet 57% of respondents say they only use PR on an ad hoc basis, while 30% have no PR strategy at all.

These statistics illustrate a common phenomenon across all economies; an under-developed understanding at SME level of exactly what PR is, and how it works.

Strong PR allows an organisation to manage its public reputation in a consistent, positive and proactive manner. It is through ongoing PR that brands position themselves in the public eye as industry leaders or trend setters.

Key benefits of strong PR are:

  • Increasing general brand awareness that builds market credibility
  • Quality coverage in the right media: media, in other words, that operate within the view of a desired target audience
  • Strengthening existing brand / media relationships and forging new relationships with key media
  • Enhancing brand awareness through the effective handling of issues and customer complaints
  • Building the profile of company leaders through regular media interviews and exposure
Janice Spark
Janice Spark, a founding member of Idea Engineers, has directed the marketing efforts of leading global organisations for over 20 years. Idea Engineers is a business agency built on the belief that high sustainability businesses are the best performers. This philosophy has enabled the agency to post double digit growth every year since its inception in 2006. A robust performance by any measure, particularly in the advertising and communications industries which have been blighted by a frigid global economy. Idea Engineers delivers innovative communication solutions that drive ROI and a perennial flow of fresh thinking to multinational and local brands in the media, technology and lifestyle sectors.