I am looking to sell herbal products to health shops. How do...

I am looking to sell herbal products to health shops. How do I find the target audience for health shops in SA, and how do I approach the finances?

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The first thing you should do is draw up a business plan.

To complete your business plan, you’ll need to thoroughly research your industry and your product. A good place to start would be contacting the Health Products Association of Southern Africa, the industry association in your sector.

Other things to consider include:

  • Do you know who your suppliers will be?
  • Your distribution channels?
  • Who is your competition?
  • Do you have a point of difference that will set you apart from the crowd?

When it comes to finance a good place to start is the small business division of your bank.

They will be able to steer you in the right direction and give you sound financial advice.