To have a music video TV channel broadcast through SABC, DSTV, e-TV or Top TV you need to set up an appointment and pitch your idea to the station’s marketing managers.
Write a business plan
Before you can do this, even as a Non-Profit Organisation (NPO), you must prepare a business plan so that you can effectively present your ideas to these companies.
Find all the information you need by talking to experts first
Get in touch with a production company that produces music videos. They will be able to provide valuable insight into what is required by TV channels to broadcast music videos and to get a channel up and running. For a list of companies in this industry, click on www.safilmweb.com.
Learn about licence requirements
The Independent Communications Authority of South Africa (ICASA) is the regulator for the South African communications sector. They will provide more information about licences, equipment needs and how to proceed with your idea.
The NFVF will guide you
For support and mentorship, contact the National Film and Video Foundation (NFVF). This is a body that was created by Government to provide an environment to develop and promote the South African film and video industry domestically and internationally. They offer skills development and disburse funding for film development, production, exhibition marketing and training.