I Want To Start A Retail Business. How Do I Know If...

I Want To Start A Retail Business. How Do I Know If It Is Right For Me?


Many people successfully make the transition from being an employee to an employer, but many do not. Do you have what it takes to be in business for yourself?

Even if you are suited to be a business owner, is a consumer-focused business for you? Are you better suited to be a wholesaler, distributor or manufacturer?

Answer the following six questions honestly. Talk to your spouse, best friend or prospective partner about your answers as a reality check.

1. Are you good at multitasking?

In your own business, you have to be willing and able to do everything yourself. When you work for someone else, you are usually responsible for just one thing and have limited control.

You are supported by others with expertise or experience in different roles and functions. In retail, every day can be a stretch, as you encounter customers, employees, vendors and landlords. You can’t say, “That’s not my job.”; It’s all yours.

2. What is your risk tolerance?

In a start-up retail business, you worry about being in the right place at the right time with the right goods and services for the right people at the right price.

Related: Improve Management Of Retail Returns For A Better Customer Experience

3. Do you adjust quickly to unplanned events or prefer more predictable, organised projects?

4. Do you see risk as a threat or an opportunity?

5. Do you count on a pay check?

New business owners can rarely count on a regular pay check. Start-ups frequently require more capital than planned. Something’s bound to go wrong or change even though everything is pencilled out in your business plan. If you break out in a cold sweat if you aren’t paid on the same day every month, you may want to rethink going out on your own. Most of the money you make will go right back into inventory and other costs of doing business.

6. Are you a self-starter and comfortable being alone?

Do you draw your energy from being around others and count on colleagues for support and advice? In your own business, you must lead, knowing what to do and when to do it, and be fully accountable for everything that happens.

The buck stops with you. Sometimes that’s a lonely place. Do you value predictability or prize diversity? Not only are there laws against discrimination in hiring and business practices, but South Africa is a multicultural society.

Related: How Online Retailers can Reduce Shopping Cart Abandonment (Infographic)

When you open your shop or service company, you will be interacting with a wide spectrum of customers, vendors, advisors and employees. Retailers need to be people-oriented, flexible and good-natured. Can you manage conflict, see things from others’ point of view, and cater to their taste, not yours?