Al Lautenslager

Al Lautenslager is a marketing and PR consultant, guerrilla marketing coach and direct-mail promotion specialist.

Recent posts »

The Power of Repetitive Marketing

Creating a marketing process – not a marketing event – is the surest way to bring in the business.

Add Value To Get Your PR Noticed

Provide knowledge in your press release pitch and editors may just bite.

Make It Top Priority

It doesn’t matter how busy you are: neglect your marketing efforts, and your business will suffer.

Sure Fire Ways to Get Results From Press Releases

Sending out press releases, to no avail? Follow this advice to get your name in the media

How To Implement Your Marketing Plan

The heart of the implementation of a marketing plan is the execution, the actual “doing” of the planned marketing activities. Here’s how.

Marketing Tools That Will Work for Your Business

The same tactics won’t work for every entrepreneur, so how do you pick what’s right for your company?

Market to Gain Competitive Advantage

Getting ahead – and staying ahead – of the competition comes down to the benefits you offer.

More Than PR?

To make the most of your marketing strategy, reach out to prospects.

Your New Year’s Marketing Strategy

Use this simple worksheet for planning a year of successful marketing.

How to Write Your Marketing Plan

The quickest way to create an effective marketing plan and seven ways to ensure its success.

Companywide Marketing Strategy

With all that’s involved in marketing, you need a strong team to help you out. Here’s how to make use of the people already on your payroll.

Free Press

Selecting the right target for your press release is the first step to getting noticed