As chief marketing officer of YP, Allison Checchi leads the company's brand and business-to-business marketing efforts, including advertiser product strategy and management, branding, acquisition and retention marketing and corporate communications. Checchi joined YP in 2011 and has been core to the company’s evolution as the leading local marketing solutions provider. Prior to YP, she spent more than 10 years at Bain & Company.
Entrepreneur magazine is South Africa's Best-Selling Consumer Business Title (ABC). Targeted at business owners and key decision makers, the publication is the “how to” handbook for building companies.