Home Authors Posts by Diana Albertyn
Finding your first few franchisees was a win, but getting more on board isn’t going to be without its challenges.
Social media accounts, apps and online assistance (hello chatbots) are good for keeping up with the connected consumer. But what about those who value old school engagement? Are you leaving them by the wayside?
How satisfied are your customers – both with the industry and your brand specifically? The answer could mean a big win or huge loss for your business.
Discounting may draw customers to your franchise locations in droves, but is it a sustainable tactic to keep them coming back?
If you thought all the money was in fast food, think again. Consider switching your focus to a service franchising as a profitable business investment.
How are you making it easier for consumers to shop with you? If you’re finally joining the app club, read this first.
Build a better relationship with your franchisees to avoid conflict and strengthen your brand.
Consumers’ needs are changing fast. How is your franchise adapting?
So, you’re ready to turn your successful independent business into a franchise. But, here are a few variables to consider before you embark on building a franchise empire.
Two is better than one. But three or four? Even better. Your current location is a roaring success – maybe you should invest in more franchises within your network.
While it hasn’t been on many franchise’s radars as a fast food destination, Ethiopia is quietly becoming an attractive investment for major restaurant chains.
Choosing a winning franchise is crucial for your first big business investment. You need to weigh up the benefits and drawbacks of sticking to a recognised name or investing in a trendy newcomer.
It’s going to take a lot more than you thought to retire as a millionaire. So it’s best to start now, in your twenties.
You don’t have to open a thrift shop to attract the millennial consumer. They’re attracted to bargains from stores you may have turned your nose up to as investment options – second-hand shops and online marketplaces.
Setting up shop in the right locations can determine your franchise network’s success or failure. But knowing the right spot to choose is easier said than done when you’re new to franchising.
Sure, social media’s a great marketing tool – but you may be missing out on its best use yet.
Besides thinking differently, you have to work harder to achieve the kind of financial success you’re after. These millionaire tactics can help you.
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