Shift your focus from barren and ‘over fished’ markets to customers who are looking for the right solutions.
Why cash flow can make or break your business — and how to keep it coming.
Most business owners think they understand profits, margins and how much they’re actually making. The reality is that many don’t. How much is your business really...
Return on investment should go beyond accounting – it’s about what’s really happening in your business, and if you’re spending money on the right stuff.
In this tough economic climate, you need to start focusing on business areas you can control. The ability to stay agile and relevant is in your...
If you’re still using the outdated 4Ps of marketing, you’re in serious danger of losing out to your more progressive competitors.
Customers are your major source of income. Are you caring for them?
Should I take budgeting seriously, and what can it do for me?
As the owner of a growing business, how actively should you be involved in the sales process?
How do you keep sales people motivated when clients aren’t spending?
Times are tough, sales are down, is marketing the best way to spend scarce cash?
Buyers are scarce and highly selective. How do you get a share of their business?
You face many choices of how best to get your products and services sold, but which channel will achieve the best returns for your business?
The issue of ‘brand’ is often discussed these days, but what does the concept actually mean for the average SME?
As times get increasingly tough, strategic thinking becomes ever more important. Sticking to ‘business as usual’ and doing nothing can end in disaster.
How do you go about managing these hidden (and unexpected) costs?
Looking at long-term strategy when day-to-day task demand your attention is hard. Here’s why so many strategies fail to deliver.
How did Brian Timperley and Louis Jardim from ICT start-up Turrito Networks manage to go from zero to R50 million in four years? By not by...
How should you deploy sales and marketing resources to ensure the best returns?
Be wary of spreading yourself too thin. Not all leads are worth pursuing. It’s actually often better to narrow your focus.