Home Authors Posts by Ed Hatton
If you’re still using the outdated 4Ps of marketing, you’re in serious danger of losing out to your more progressive competitors.
Should I take budgeting seriously, and what can it do for me?
As the owner of a growing business, how actively should you be involved in the sales process?
How do you keep sales people motivated when clients aren’t spending?
Buyers are scarce and highly selective. How do you get a share of their business?
How did Brian Timperley and Louis Jardim from ICT start-up Turrito Networks manage to go from zero to R50 million in four years? By not by trying to be all things to all customers. Instead, they decided to focus on a very specific niche.
Your company consistently makes sales target, but only with real effort and ingenuity. You set targets that continually stretch you and your people to greater heights and these targets are almost always met or just exceeded. Congratulations, you are running a near ideal company.
Turn your whole company into an enthusiastic unit that aids and promotes your sales.