Greg Tinkler is a serial entrepreneur and owner of
the Cre8tive Group, one of SA’s top brand activation and marketing agencies. He has launched many of SA’s top sports supplement & pharmaceutical brands from start-up to multi-million rand brands.
Many business owners and individuals I deal with already understand that branding is essential to their business and their profile, but a surprisingly high number of them don’t really know why or how to go about building their brands.
Not all start-ups have the luxury or know-how to gain financial investment at the outset. Most often, newbie entrepreneurs will need to fund the business from their own pockets and resources — this is called bootstrapping.
Entrepreneur magazine is South Africa's Best-Selling Consumer Business Title (ABC). Targeted at business owners and key decision makers, the publication is the “how to” handbook for building companies.