Greg Fisher CA(SA), MBA, is an associate faculty member at the Gordon Institute of Business Science (GIBS). He is currently researching Technology Entrepreneurship at the University of Washington in Seattle.
October 7, 2011 // 0 Comments 7 things I learned from overseeing the GIBS business plan competition.
August 23, 2011 // 0 Comments Former Chrysler chairman Lee Iacocca once noted, “You can have brilliant ideas; but if you can’t get them across, your ideas won’t get you anywhere.”
August 22, 2011 // 0 Comments In the end, business survival and growth almost always come back to the same thing: cash!
August 19, 2011 // 0 Comments A comprehensive business plan format guide. A full guide to the business plan contents including the standard business plan format for these 10 basic elements: The overview, executive summary; general company description; the opportunity; industry and market; your strategy; the team; a marketing plan; operational plan; financial plan and the appendix.
August 16, 2011 // 0 Comments Leverage the power of social media and maximise your ROI with powerful campaigns that will boost your traffic, promote your brand, and grow leads and sales.
August 9, 2011 // 3 Comments Get ready to abandon outmoded thinking and embrace new, innovative models of value creation.
August 4, 2011 // 0 Comments One size doesn’t fit all. There are several different paths to entrepreneurial success.
June 1, 2011 // 0 Comments High-growth, successful businesses are a result of a number of factors, none more so than planning and beginning with the end in mind. Consider this three phase approach to potentially and dramatically raise the sales value of your business.
January 24, 2011 // 0 Comments Who are your five most significant competitors? What is their point of differentiation? Some critical questions to ask to stay ahead.
December 8, 2010 // 0 Comments It’s the small things that make a big difference when you are building and selling a business plan for a new start-up.
September 1, 2010 // 0 Comments So you want to be in business for yourself but you have little or no cash to put up as capital. You are well aware that the funding options for start-up businesses are severely restricted; you may even have heard that only about 3% of people looking for substantial outside funds to launch a new venture ever raise the capital they require. So what do you do?
July 2, 2010 // 0 Comments To say that the Internet has changed the way we do business is a gross understatement. The World Wide Web has created a platform for people around the world to communicate, interact and transact. With that a stream of new, previously inconceivable, business ideas has emerged and some entrepreneurs have made millions, if not billions, by harnessing the power of the Internet. But for every successful Internet entrepreneur there are hundreds of people who have pursued the allure of dot.com wealth and fame only to burn through all their start-up capital, run out of cash and have to close shop without ever getting their idea off the ground. Here’s how to get it right.
January 26, 2010 // 0 Comments Year 1: Define & refine what you do. Year 2: Expand your footprint. Year 4: Maximise profits & cash flow
January 2, 2010 // 0 Comments Most businesses reach a stage in their lifecycles where important decisions have to be taken about how to maintain future growth. Learn from the experience of others to identify the right strategies for sustaining growth.
November 10, 2009 // 0 Comments A case study of how passion drove Howard Schultz to grow Starbucks from eight stores in 1987 to over 13 000 stores in 2007 with revenues exceeding $9 billion.
November 10, 2009 // 0 Comments Richard Branson – innovator, philanthropist and the ultimate entrepreneur – has developed a powerful business philosophy that generates opportunity from conflict and contradiction.
November 10, 2009 // 0 Comments How can I learn about business? What does it take to be an effective business leader? How do i foster business acumen and insight? What are the key lessons that lead to success in business?
November 2, 2009 // 0 Comments How to leverage trends to introduce new ideas and boost the value of your business.
October 31, 2009 // 0 Comments How to build a business plan that inspires confidence in your potential backers.
October 31, 2009 // 29 Comments Even though the concept of a recession carries with it many negative connotations, recessions are also often hotbeds for innovation and many of today’s large powerful global companies were started by brave, enterprising entrepreneurs during an economic downturn.

Formulating great strategy sessions begins with asking the right questions.
Simply put, resilience is the ability to withstand and then to ‘bounce back’ from external pressures or st
Increase awareness of your product or service through trade shows.
Social media can be a great marketing tool – if it’s used correctly. Don’t just jump on the bandwagon.
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