Authors Posts by Jeff Elgin

Jeff Elgin

Jeff Elgin
Jeff Elgin has developed a consulting system that matches pre-screened, high-quality prospective franchisees with the franchise opportunities that best fit their personal profile.

The Pros & Cons Of Owning A Restaurant Franchise

Do you have what it takes to be a successful restaurateur? Our franchise expert offers some words of wisdom.

Should You Purchase An Existing Franchise?

Is buying an existing store a good idea, or should you rather start from scratch?

How Risky Is That Franchise?

Here are five important things that you need to investigate.

What the Franchisor Can Do

Sometimes franchisees need assistance. Here’s what franchisors can do when a little help is needed from above.

You Should Know Why It’s Being Sold

You first need to determine whether you think the future performance will be positive under your ownership.

The Danger Of Being Franchisee No. 1

Becoming a franchisee before a brand has become large (and expensive) can be tempting. But does the potential benefit outweigh the risk? Here’s what you should keep in mind.

What a Franchisor Wants

You’re not the only one conducting franchise research. Here we reveal four things franchisors most often look for when they evaluate potential franchisees.

Are You Following the Real Leader?

With an influx of international brands to South Africa, some are going to be run and owned by a master licensor. Learn what this means for you and what you should investigate.

Maximising your Franchise’s Profit Potential

Seven tips for making the most money from your franchise.

After You Buy a Franchise

You’ve found the perfect franchise. You’ve signed on the dotted line. Now what?

Successful in Pizza? Now How About Oil Changes?

So you’ve been successful with your first franchise. Is it a good idea to try a new industry with your second?

Business Plans: A Remedy for Failure

Each plan needs five sections, and franchisors make it easy to fill them out by providing all the info you need.

Dangers of Being Franchisee No. 1

Is it wise to become one of the first franchisees in a new franchise system?

Help! My Franchise is Failing

What to do and who to turn to if you find that your franchise business is struggling to perform the way it should be.

Franchise or Biz Op

How to tell the difference between a franchise and biz op and determine which is the better fit for you.

Marketing Can Make or Break a Franchise

Take your time and develop a strong sense of how franchisees feel about each aspect of their marketing programme before you decide to buy in.

Finding Franchise Financing

All you have to do is go to the bank, right? Wrong. First you must explore all your financing options.

Save on your Franchise Start-Up Costs

When starting your franchise, there are times when you should pay for convenience and efficiency, and times when you shouldn’t.

Is It the Right Fit?

Before you make that all important investment, there are some important questions you may have.

Working with a Master Franchisee

When purchasing a franchise, you might be working with a master franchisee. Take these points into consideration before buying.


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