Nadine von Moltke

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Start with a Strategy

Without a clear marketing strategy – or ‘big plan’ – you won’t know what to communicate to your customers. Here’s how to get started.

5 Steps to Marketing your Business More Effectively in 2012

Marketing doesn’t have to cost an arm and a leg – it’s all about understanding your customer, giving them what they want, and recognising a great opportunity when you see it. Here are the five steps you need to get started.

Leaving Footprints on the Brain

Physical marketing materials trump virtual ones.

Successfully Securing Funding

Alexandra Fraser from Invenfin Venture Capital chats to Entrepreneur about the things that impress her in entrepreneurs – and those that don’t.

Driven By Purpose

The science of motivation is proving that it’s purpose – and not profits – that really drive great businesses.

Happy Customers = Repeat Sales

Customer service specialist, Nathalie Schooling, MD of N’lighten, discusses the importance of great customer service and how to add real value for your clients.

Gamin on the Go: Gareth and Sandy Kirkbride

An exciting new business concept focuses on the fun side of life.

Hire the Right People

Tired of hiring the wrong staff with the consequence of high employee turnover rates? Hiring the right people for the right positions will save time and money.

Savvy Investment Decisions

Justin Spratt, CEO of Quirk, talks about understanding investment potential and not following the herd.

Silulo Ulutho Technologies: Luvuyo Rani

A Khayelitsha-based company adjusts its business model — twice — to suit the market, and reaps its rewards.

Cognician: Barry and Patrick Kayton

Creating a market from scratch is incredibly difficult. But if the solution is right, it’s not impossible.

Motribe:Nic Haralambous and Vincent Maher

Timing, experience and a gap in the market come seamlessly together for the founders of social networking platform, Motribe.

Minimax: Sunet Wagner

Cultivating the arts is all about passion, but creating a sustainable business takes adaptation and flexibility.

Lemon Décor: Ricky and Kevin Frankental

Two brothers focus on providing solutions and excellent service to differentiate themselves in a price-competitive industry.

Easy Security: Smart Kunene

Real business acumen isn’t knowing everything — it’s understanding where your gaps are and filling them.

Uthukon Concierge: Thuli Sithole

Thuli Sithole uses her organisational skills, the fact that she is well-travelled, and her perfectionist streak, to organise her clients’ lives.

Bos: Grant Rushmere

A start-up with no budget takes on established players with big budgets.

How to Build a Lean, Mean, Money-Making Machine

25 strategies to make 2012 work for you. Here’s how to get started on your path to ultimate success.

Nestlife: Vusi Sithole

In 1996 Vusi Sithole was the chairman of a subsidiary of Hollard. He had worked his way up the ranks of the insurance industry and was earning an executive’s salary, with further advancement on the horizon.

The Courier Guy: Steven Gleisner

Steven Gleisner went from planning a trip to Mozambique with R2 000 in his pocket, and almost accidently bootstrapping a business, to launching a successful franchise that supports franchisees who, like him, could not normally have afforded to buy into a franchise.