Authors Posts by Nicholas Haralambous

Nicholas Haralambous

Nicholas Haralambous
Founder of the luxury sock company,, , CEO and co-founder of Motribe before the company was successfully acquired by Mxit in August 2012.

Improve Your (Superior) Customer Service By Focusing On The Little Things

Building big businesses takes a focus on the little things — and great customer service is all about the small details.

How Do You Hit The Right Target Market For Your Business?

When you start a business, your main goal is to discover who those people are that not only like your product but are willing to part with their cash to purchase what you’re selling.

Have You (Really) Put Your Business To The Test?

You should constantly test things in your business to see if they’re working. In that direction lies success.

How To Win Customers Over With An Emotional Connection

With so much competition out there, how do you actually win over potential customers? One of the best ways is to make an emotional connection.

When Is It Time To Cut The Ties To Your Business?

Grit and determination are good, right? You should never give up, right? Well, it’s more complicated than that…

I’m An Imposter… And So Are You

Feeling like a complete fake and struggling to buy into your own PR? Relax. You’re not alone. Just about every entrepreneur feels this way. There’s even a name for it.

It Takes A Village

What does it mean to build a brand? And more importantly, how do you actually create a valued brand? There are no shortcuts.

Are You Sure Your Business Is Profitable?

You’re landing clients. Congratulations, but that doesn’t mean that you’ve found a viable business model. You need to be profitable in the true sense of the term.

The Art Of Embracing Rejection

There is no success without tenacity. If you want to succeed, you need to learn how to deal with rejection.

How To Build A Brand That People Care About

You need to create a brand that people really care about.

David Perel Of Obox On Living Life In The Fast Lane

For David Perel of Obox blancing passions and running a business isn’t easy, but that’s what entrepreneurship is all about — getting the best of all worlds.

To Discount Or Not To Discount. What Is The Answer?

A sale might seem like a good way to get stuff out the door, but what does a discount strategy mean for your business in the long run?

Should You Stay In The Ring…Or Throw In The Towel?

Is your start-up idea really worth it? How to decide if your idea is worth fighting for.

To Fund Or Not To Fund?

What is the right way to fund your new start-up? Should you bootstrap or chase some outside funding? Outside funding might be tempting, but it might not be the right way to go.

Do You Have The Next Billion Rand Idea?

We’ve all experienced it. The adrenalin pumping through your veins when you think you’ve just discovered the next big thing. You could be walking down the road or in the shower when it smacks you in the face and you have to rush to write down your genius idea.

Is Working Too Hard Destroying Your Business?

A strange phenomenon has emerged recently and I like to call it the ‘Busy Factor’.

Is Your Start-up Ready to Hire?

As your start-up grows, you need to start hiring, but there’s an art to those early hires.

Preventing Start-up Burnout

Navigating the fine line between super-star start-up and heading for burnout is tricky. But it is also key to becoming a long-term success.

Why Being So Serious Could Slay Your Start-Up

Are all the life-changing start-up decisions you’re facing stopping you from just getting on with it?

What the Big Boys Can Learn From Your Small Fry Start-Up

What the big business should be learning from you... yes you.


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