Marketing

Start with a Strategy

5 Steps to Marketing your Business More Effectively in 2012

Marketing doesn’t have to cost an arm and a leg – it’s all about understanding your customer, giving them what they want, and recognising a great opportunity when you see it. Here are the five steps you need to get started.

Sell Yourself at Trade Shows

Increase awareness of your product or service through trade shows.

Social Media 101: Pick Me, I’m an Expert!

Social media can be a great marketing tool – if it’s used correctly. Don’t just jump on the bandwagon.

Marketing Advice

Advertising »

Tips From Your Dog

Why Fido is starring in more ads and what it means for your business.

• The Red Pen Rule for Marketing Copy
• Create Irresistible Ads
• Tap Into Township Marketing

Branding »

Put your Best Face Forward

Use yourself to promote your brand identity in a unique way.

• Low Maintenance Branding = High Energy Impact
• Brand Blisters? Take a brand break!
• Give your Brand Personality!

Business Networking Directory »

• Academic & Alumni Networks
• General Business Networks
• Online Networks
• Special Interest Business Networks

• Women's Business Networks

Direct & Email Marketing »

Improve your Email Marketing

Three ways to maximise email marketing.

• Build Your List, Grow Your Business
• Letters That Spark Action
• Outstanding e-Mailers: Segment & Add Value

Marketing Tactics »

Start with a Strategy

Without a clear marketing strategy – or ‘big plan’ – you won’t know what to communicate to your customers. Here’s how to get started.

• 5 Steps to Marketing your Business More Effectively in 2012
• Sell Yourself at Trade Shows
• Leaving Footprints on the Brain

Networking »

Make an Entrance like a Rock Star

Good connections come from great — and lasting — first impressions.

• Forget Networking, Start Connecting
• Building Your Network
• Create a Networking Strategy

Online Marketing »

Social Media 101: Pick Me, I’m an Expert!

Social media can be a great marketing tool – if it’s used correctly. Don’t just jump on the bandwagon.

• Social is About Sharing, Not Shouting
• Master the Social Space
• Website 101: How to Develop your Own Website

PR & Publicity »

How to Create Instant Buzz

Creating buzz for your business means having a great product. Creating that great product, however, is an art.

• More Than PR?
• Add Value To Get Your PR Noticed
• Sure Fire Ways to Get Results From Press Releases

Referrals »

Untapped Marketing Tools

Describing how you or your product helped another customer can attract new sales.

• A New Way to Measure Word-of-Mouth Marketing
• Marketing & Sales Must Work in Unison
• 3 Common Delusions About Sources of Referrals