Advertising

Advertising
Christmas

There’s an Epic Battle of Christmas Commercials Unfolding in the U.K.

Already, the British media is pinning the two ads against one another, igniting a contentious battle on both sides of the aisle.
Nike-billboard

7 Ways to Make Advertising a Sure Thing

Seven steps to a planned campaign that will generate better results than a shot in the dark.
10-marketing-fails_Video_advertising_Marketing

(Video) 10 of the Worst Marketing Fails

What advertising misses look like.
Budweiser-Super-Bowl-Advert_Advertising_Marketing

4 Lessons From Budweiser’s Heart-Melting Ad

Budweiser has done it again. Following up on its 2013 mega-hit Super Bowl ad about the bond between horse and owner, the media-savvy beer company delivered one of this year's most memorable Super Bowl commercials.
Garth-Maluleka-Street-Cred-Media-Advertising-Marketing

Don’t Take His Word for It. We Chat to Garth Maluleka

Garth Maluleka is putting his research money where his mouth is – and showing clients why his advertising medium delivers results.

A Change is as Good as a Holiday

Nine tips to choosing a new ad agency.

What You Need To Know About Facebook Mobile Ads

Not only did Facebook hit the one billion active user mark last year, but the number of people accessing the social site primarily over mobile devices also skyrocketed.

Make Advertising Work for You

Above or below the line? A unified brand voice makes advertising across all platforms simpler.

Stand-Out Brands Need Stand-Out Ads

Creating a good ad that customers will respond to.

Ads + Entertainment = Advertainment

Make your product stand out from the crowd.

Do Billboards Work?

Understanding the role of traditional media in a new marketing environment.

Avoid Killing Marketing Copy

If you’re going it alone, avoid these pitfalls when writing your marketing copy.

Choosing an Ad Agency

The ins and outs of working with an agency.

Tips From Your Dog

Why Fido is starring in more ads and what it means for your business.

The Red Pen Rule for Marketing Copy

Not getting the sales you expect? Maybe you're saying too much.

Create Irresistible Ads

Follow these advertising dos and don'ts to draw customers in.

Tap Into Township Marketing

Want to move your product into the township? There are many uniquely township-based strategies available.

Paper the Town

Newspaper advertising isn’t black and white, so follow these rules.

The Advertising Message, Not The Medium is Key

Learn five ways to make your advertising message more powerful – and more relevant – no matter what medium it's in

The 5 Most Hated Words in Advertising Copy

You may be tempted to use them, but avoid these phrases in your advertising and marketing materials

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