Advertising

Tips From Your Dog

Why Fido is starring in more ads and what it means for your business.

The Red Pen Rule for Marketing Copy

Not getting the sales you expect? Maybe you’re saying too much.

Create Irresistible Ads

Follow these advertising dos and don’ts to draw customers in.

Tap Into Township Marketing

Want to move your product into the township? There are many uniquely township-based strategies available.

Drive Media Interest at a Trade Show

Follow these steps to get your business noticed before, during and after the trade show.

Crafting a Marketing Message That Sticks

To craft a powerful marketing message follow the ‘SUCCES formula’.

Creating Ads That Ring Up Sales

Out with the old and in with ads that produce results; just follow these rules.

Paper the Town

Newspaper advertising isn’t black and white, so follow these rules.

The Advertising Message, Not The Medium is Key

Learn five ways to make your advertising message more powerful – and more relevant – no matter what medium it’s in

The 5 Most Hated Words in Advertising Copy

You may be tempted to use them, but avoid these phrases in your advertising and marketing materials

Tracking Advertising Results

Are you spending your advertising rands sensibly? Here’s how to get results.

Adverts In The Fast Lane

Why giving your advert campaign wheels pays off in the long run.

Get In the Mood

When and where does your advertising work best? Here’s how to set the scene and snag prospective buyers.

Up Your Response

Want more prospects to respond to your marketing? Here’s how

Recession-Era Advertising Now

Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.

Up on Below-The-Line

It’s a consumer market out there.

Get Your Branding on the Road

Multi-channel branding delivers results so make sure your message is seen over and over again – and what better way to do so than high impact vehicle branding?

Total Exposure

Global advertising visionaries have predicted that outdoor advertising is set to boom.